short courses - digital programmes

7P's Marketing Mix

Optimize business strategy effectively.
Master the 7Ps Marketing Mix to evaluate and elevate your brand’s presence. This course teaches you to analyze current strategies, refine product positioning, and design an integrated plan - covering Product, Price, Place, Promotion, People, Process, and Physical Evidence - to drive competitive advantage and business growth.
  • MODULE 1: FUNDAMENTALS OF MARKETING MIX
  • MODULE 2: PRODUCT & PRICE STRATEGY
  • MODULE 3: PLACE & PROMOTION STRATEGY
  • MODULE 4: PEOPLE & PROCESS EXCELLENCE
  • MODULE 5: PHYSICAL EVIDENCE & BRAND EXPERIENCE
  • MODULE 6: INTEGRATED 7PS ACTION PLAN
  • Marketing Executive
  • Business Development Assistant
  • Brand Executive (Junior)
  • Sales & Marketing Coordinator
  • Entrepreneur
  • 1 day
  • Classes are conducted via Online (Virtual Learning) or Physical (Classroom-Based Training), depending on program requirements and participant preference.

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