SIJIL KEMAHIRAN MALAYSIA - DIGITAL MARKETING OPERATION LEVEL 3
(M731-001-3:2021)
Description
This program provides practical digital marketing skills, covering social media management, online advertising, digital analytics, and campaign strategy. Students will learn techniques to enhance visibility and sales across various digital platforms.
Curriculum Core List
Graphic design requirement analysis.
Typography & layout design.
Digital illustration development.
Digital image manipulation.
Final artwork & output.
Learning Outcomes
Multi-Platform Campaign Management: Overseeing digital marketing across various channels.
Performance & Analytics: Proficient in performance marketing fundamentals and data-driven insights.
Social Media & Content Strategy: Handling end-to-end social media management and planning.
Paid Media Execution: Implementing paid ad campaigns via Meta and Google Ads.
ROI Optimization: Analyzing metrics to drive continuous campaign improvement.
